Partner With a Proven Leader in Middle-Income Market Insurance

If you're an independent insurance agent looking to add competitive life, disability, and critical illness products to your portfolio, you've found the right partner.

Become an Assurity Life Insurance Agent

Why Agents Choose Assurity?

Financial Stability

You Can Trust

When agents choose a carrier, stability is non-negotiable. Assurity has been around for over a century and has built a reputation for steady growth and financial strength. As a mutual insurance organization, Assurity answers to its policyholders, not outside investors. That long-term mindset allows the company to stay focused on stability, consistency, and doing what is right for agents and clients. Strong assets and excellent financial ratings give agents confidence that the business they write today will be there tomorrow.

A Different Kind of Insurance Company

At Assurity, insurance has always been about people first. Since 1890, our financial strength and steady purpose have been a constant in a changing world. As a mutual organization and Certified B Corporation, we're built to serve, rooted in the simple idea that doing good is good business. Our mission of helping people through difficult times guides everything we do. We stand beside people balancing it all – jobs, families, dreams, and responsibilities. When the ground shifts, we're here for what matters most. Because life is full of milestones and moments worth protecting.

The Market

Opportunity

Assurity focuses on everyday working Americans who rely on their income to support their families. This market has diverse needs and strong demand for reliable insurance solutions. Agents serving this space benefit from persistent, need-driven business rather than fleeting trends, creating a dependable foundation for long-term growth.

Who Are Your Ideal Clients?

There are hundreds of niches, but here are a few examples:

Traveling Nurses — A huge, well-paid group that rarely has disability coverage
Independent Dentists — Frequently need supplemental disability insurance for themselves and staff, plus business overhead coverage for their substantial expenses
Plumbers — Whether self-employed or working for someone else, they have high incomes that are frequently unprotected
Stay-at-Home Moms — Excellent candidates for critical illness insurance, as they perform valuable unpaid work that a critical illness plan could provide income for

The opportunities are everywhere once you know where to look.

Types of Individual Products

Assurity offers a wide range of products that allow agents to stay competitive across multiple lines. Whether you are offering coverage together or separately, the products are solid, practical, and competitive in today’s market.

Life Insurance

Term Life

Assurity Term Life Insurance offers simple, flexible, and cost-effective protection for clients who want coverage for a specific period of time. For quick product insights, see the Term Life Highlight Sheet.

Whole Life

Assurity Whole Life Insurance offers permanent coverage with guaranteed benefits designed to support legacy planning and lifelong peace of mind. View key product features in the Whole Life Highlight Sheet.

Single Premium Whole Life

Assurity Single Premium Whole Life Insurance offers permanent coverage funded by a single payment, making it an efficient solution for wealth transfer and legacy planning. View details in the Single Premium Whole Life Highlight Sheet.

Universal Life

Assurity Universal Life Insurance provides permanent coverage with flexible premium and death benefit options to adapt to changing client needs. View product features in the Universal Life Highlight Sheet.

See which life insurance products are available by state here.

Health

Accident

Assurity Accident Health Insurance provides clients with cash benefits for covered injuries, helping them manage unexpected medical costs and stay financially protected. View plan details in the Accident Insurance Highlight Sheet.

Accident Death Plus

Assurity Accidental Death Plus provides clients with financial protection for their loved ones in the event of a fatal accident, offering peace of mind when it’s needed most. View plan details in the Accidental Death Plus Highlight Sheet.

Acci-Flex Accidental Death

Assurity Acci-Flex Accidental Death provides clients with flexible financial protection for their beneficiaries in the event of a fatal accident, helping ensure peace of mind. View plan details in the Acci-Flex Accidental Death Highlight Sheet.

Critical Illness

Assurity Critical Illness Insurance provides clients with financial support if diagnosed with a covered serious illness, helping them focus on recovery without added financial stress. View plan details in the Critical Illness Highlight Sheet.

Century + DI

Assurity Century+ DI provides clients with income protection if they become unable to work due to illness or injury, helping maintain financial stability during challenging times. View plan details in the Century+ DI Highlight Sheet.

Income Protection DI

Assurity Income Protection DI provides clients with reliable income replacement if they are unable to work due to illness or injury, helping them maintain financial security. View plan details in the Income Protection DI Highlight Sheet.

Business Overhead Expense

Assurity Business Overhead Expense Insurance helps business owners cover essential expenses if they are unable to work due to illness or injury, protecting the continuity of their business. View plan details in the Business Overhead Expense Highlight Sheet.

Graded Benefit DI

Assurity Graded Benefit DI provides clients with income protection if they are unable to work due to illness or injury, offering financial support with benefits that gradually increase over time. View plan details in the Graded Benefit DI Highlight Sheet.

See which health insurance products are available by state here.

Annuities

Secure Path Multi-Year Guarantee Annuity

Assurity Secure Path Multi-Year Guarantee Annuity offers guaranteed growth with a fixed rate over a set period, helping clients plan confidently for retirement. View plan highlights in the Secure Path Highlight Sheet.

Encore

Assurity Encore provides flexible coverage designed to help clients protect their income and loved ones with simple, reliable life insurance solutions. View plan highlights in the Encore Highlight Sheet.

Plus One

Assurity Plus One provides straightforward, affordable coverage designed to protect clients’ loved ones and help secure their financial future. View plan highlights in the Plus One Highlight Sheet.

Single Premium Immediate

Assurity Single Premium Immediate provides guaranteed lifetime income with a one-time premium, helping clients secure immediate financial stability. View plan highlights in the Single Premium Immediate Highlight Sheet.

Accident Insurance

Assurity Accident Insurance provides affordable coverage that pays benefits for covered injuries, helping clients manage unexpected medical and out-of-pocket expenses. View plan details in the Accident Insurance Highlight Sheet.

Accidental Death Policy

Assurity Accidental Death Insurance provides financial protection for clients’ loved ones in the event of a fatal accident, offering peace of mind when it’s needed most. View policy highlights in the Accidental Death Highlight Sheet.

Prescription Drug Needs

Assurity Prescription Drug Coverage helps clients manage the cost of medications by providing cash benefits for eligible prescriptions. View coverage details in the Prescription Drug Highlight Sheet.